Google has created a brand, Nexus , and that’s not easy, a brand that is relevant, symbolizing the best values ??in Android but using the hardware, the perfect combination between Software and hardware that Apple always presumed. It has been 4 smartphones, three tablets and a music player which have achieved the prestige of the brand Nexus today.
The situation
I will disembowel
history and what devices have represented each, I just want to point to the great fault that Google is making the time to sell your product. Nexus comes to symbolize how your system operating system, but as functional assembly of a device. Surely if you ask they will deny that Google Nexus brand is created to sell , that is, to generate revenue from the sale, if not to say it’s just a style guide, a reference to the android ecosystem.
But the reality is that despite its low price, still have profit margins , and not just use derivatives or services that User futurible spend on Google apps Play. Make no mistake, many brands have proven that eastern margins that are used in smartphones are extensive and talk about manufacturers who then have to go through the intermediary distributors and Retailers, the less Google, which manufactures and sells directly online.
addition, historically we can see that the sales of the different models have been increasing Nexus generations. It is absolutely unavoidable considering the Nexus brand, at least in the medium term, as a means of income and business to Google and not how a simple bearer of another brand, Android, which not only benefits Google.
The problem
This article is titled as the Nexus family, and not by chance that designation. Nexus is not just a brand, is a series of devices all with a single label. When Google introduces the next generation of Nexus devices, delete the previous generation map and except retail chains with excess stock, production is just and only the Nexus that year in force, so that instead of establishing a hierarchy of seniority status, Google only gives option to choose a device, and that is the mistake.
They kill themselves leaving their devices to produce, not creating a price range and value to their buyers. They are excellent devices that are supported for Google to update their software for many months after . You are the first to receive updates, but yet can not buy past 12 months after presentation because there is a new one. The Nexus products are good enough to hold more than 24 months without falling into obsolescence after Google policy to remove them from their sale is decidedly bad.
theory, the solution and obstacles
Imagine
Google Introduces Nexus 5, and slightly raised its base price as it has done with the Nexus 7 329 €. In this scenario, keep the Nexus 4 on sale (not so lowered as when he wanted to leave clean your stock, because that would balance price) leaving 249 €, 70 euros less than the newest (for people by association comparative be inclined towards the new, but considering that there are no less than 70 euros difference -20% less-)
Add the Galaxy Nexus or Nexus third in this scale seems complicated, because despite being a device with two years and, if rebajásemos the selling price would fall into the non-viability, component cost and especially the production chain begin to not be profitable, but could arise, for example staying € 179 an attractive price as entry-level android low.
Creating a price range, basic to comparative marketing strategy , means that your buyers spectrum is wider, from 329 euros to 179 through the 249. It is clear that LG and Samsung before now, keep producing a terminal that is not theirs, which has relatively few sales, not profits, so surely the agreement with Google is by short production time, and that is a obstacle that until Google does not take hold of Motorola to produce their Nexus, will still exist.
This approach undoubtedly revolutionize or at least shaking up the foundations of many companies using android, and perhaps would remove its own ecosystem, which still, not interested in Google. Still. For the moment …
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