On day 15 we solved the mystery about the outcome of Google’s new alliance with HTC, the Nexus 9 . From the moment we became official the new tablet, the comments began, in various media and social networks themselves about switching strategy that has resulted from previous models manufactured by Asus. And is that not everyone is convinced that it is successful. HTC with Dial Chad, the Executive Director of Emerging Devices HTC , wanted to shed some light on some of the decisions that were taken.
No one doubts that the Nexus 9 is a high-level tablet. Power, design and extensive usability. But there was criticism of the Mountain View company has left behind, also with the Nexus 6, plans to launch devices with a ratio Value unmatched, bringing their prices on par with the competition. Dial Chad took the floor to explain some of the points discussed in an interview greenbot
Design and materials
much was expected of HTC in this regard, is that the designs of their last One M7 and M8 are One of the best we’ve seen in recent times. Explains Chad who have searched for simple look , removing the parts that they considered unnecessary, usability , but always focused on providing a product to leave immediately obvious su FREE , hence the materials are first.
Why plastic? They ask. The answer is simple, believe that the frame and the inner foil are enough to give stiffness and elegance to the set, while the plastic with brushed finish and taper inward promote a better grip one hand and a soft touch. It is precisely this reason the size of 9 inches. Always in collaboration with Google, they thought that the best aspect ratio was 4: 3, and 9 inches were perfect for that would be comfortable to hand
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Colors
Also speaking of colors, some alive, where Chad refers to accessories “were chosen for work well with accessories is always the option of covers with bright colors. “
Processor
Why Nvidia Tegra K1 Once a Qualcomm Snapdragon processor? The million dollar question. “We feel that the Tegra K1 offers type PC performance that behaves well in tablet form. It is also the first ARM processor for Android fail support Lollipop for CPU architectures 64bit . “
Methods
But clarifies that it is not a tablet exclusively for players, as if it is the Nvidia Shield Tablet also rides this chip. For everyone knows that one of the main uses of the tablets is content consumption. This tablet is powered not only by a large screen, but also with speakers BoomSound , on which clarifies that uses technology without extra software as it has Android Stock. But his gaze goes further: “We believe the consumer Nexus mixture 9 productive ” and here the keyboard plays a fundamental role
Price
At the very end we reached the peak and controversial. They ask: Is that a strategic decision taken in conjunction with Google? Why opt for a more expensive premium device, this time? Maybe I should be someone from Google to give the answer, because the shift has been in the Nexus range, not only with the Nexus 9 and in the end, they are ultimately responsible for this decision. Anyway HTC confirms that it was something that decreed the two companies for one reason: “ We believe there is demand in the market for a premium Android tablet ”
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