Sometimes it is good to look at things in perspective. Precisely why I remember the times when Nexus Nexus 4 or 5 were presented at that time Nexus brand had already achieved a considerable relevance. The pairing between software and hardware that symbolized the best values of Android. But there was always an issue on the table: Google subsidizing the Nexus to earn money with Google Play and services
Under this theory, published an article that we title as “The great mistake of Google with. Nexus family. ” Well, we believe that the newly introduced Nexus 6 was corrected that mistake (of not having a price range). Let’s get a little situation and why we believe the high price of Nexus 6 is not something you worry Google (though we do).
The price factor: € 649 is expensive, but so are high-end and sell millions
The original Nexus were not as cheap as the last two. But the reality is that Chinese brands showed that it could make a flagship for under 400 € and still have profit margins. On the other hand, sales of the Nexus have been increasing year after year, being the authentic selling Nexus May 1. This has led as we mentioned some time that Nexus already in the business of Google. The Nexus is no longer an excuse for us to install Android, you already have with Android One who inherits the quality / price. The Nexus now are selling a product like the iPhone.
Testing of this new strategy is that the Google Nexus 6 is available on most carriers. No longer reserved for Google Play. We have a very powerful campaign behind marketing. The slogan “more space to explore” not only refers to the screen, also refers to the breadth of market that could win. No sales, since the Nexus 6 is a product designed for a specific sector.
Because for most enthusiasts Nexus, € 649 is a price that they can not pay. Make a financial investment for the best Android is fine, but there comes a figure that is out of budget. But is that the Nexus 6 is not for these users.
But then how is it possible that the G3, S5, Note, Z3 .. sell millions? It is very simple, a very large number of users who do buy smartphones or high-end premium and are willing to pay. Maybe not immediately, but allow many operators pay in installments. The Nexus 6 is focused on this type of prospect. For them, Google offers all the stops on a terminal 6 “, and that has its price.
This move also represents confirmation that Google has thus become competitive. One more step to not depend on the different manufacturers. The fact that one of them means nothing manufactured. Google with the Nexus 6 stops being the benevolent to be a manufacturer who takes care of every detail to make your device in the market’s best dad.
Nexus 5, more alive than ever
Making clear our position on the Nexus 6 Let the Nexus 5 will continue selling, but not only that, you will receive the same trade love that its big brother. Instead of replacing after 12 months of each other it does is create a scale of price and value for their buyers . Two different price ranges for two devices playing in different leagues. In fact even with updating the Nexus 4 is further achieved expand this classification
The Nexus products are good enough for hold 24 months remain competitive, as iPhones. And this is something that Google wants to support. That forced obsolescence over. Did not offer upgrade support for 18 months minimum? Why not also give commercial support
€ 349 for the Nexus 5 is still a great price. But we crave something expensive compared to the deals that are already in other sales channels. Play Google must become the favorite channel and therefore we believe that € 299 would be more logical (that or finally kill the 16GB). Make a price range is a staple of comparative marketing strategy.
The Nexus 5 is updated to Android 5.0 Lollipop and users continue defending it as far above alternatives. For those who want the best of the best, the Nexus 6 is there. But it has a price, of course.
We thought Google would hit on the table leaving opportunities for the entire competition, but whether we like it has realized that it has no need to do … because Android has already convinced us all.
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