The Google Nexus 5 raises in a debate on price - MovilZona - MovilZona.es

class=”c3″> Google is in a unique situation when it comes to talking about marketing your future device , Nexus 5 . After the commercial success, although manufacturing and distribution of its Nexus 4, now it’s time to consider whether it will choose to launch its next model at an affordable price or if you decide to make money with the Nexus 5 thus raising its value terminal to the levels of competition.

Before start talking about Nexus options 5 , we need to pay closer attention to history, the Nexus 4 . This high performance team, won simply by its market price rather freely through Google Play. His only problem was the lack of stock.

Nexus

5 , or X Motorola Phone, or Nexus X, will be the model that will pick up the trail left by the Nexus 4. Now, what will Google strategy regarding the price of the new terminal? Your choices are twofold. First, launch a high performance intelligent terminal at an unbeatable price, ie without removing commercial profitability, and hopefully without supply problems suffered by the Nexus 4 -. On the other hand, opt for a price of 600 euros, in line with current offerings of high-end devices.

is not a trivial decision

Nexus 4 has been, as they say our fellow Android Help , single terminal performance and price. Now the question is whether Google will repeat the same strategy that could influence greatly in the mobility market. Obviously, no company wants Google competition launches its Nexus 5, with top-end features at economic price segment, and the least, Samsung. Now, Google can afford this luxury, first, because its main earnings come from the sale of mobile devices, and second, because he already has his own company to manufacture terminals and not depend on anyone, Motorola Mobility .

From the point of view of end users, this type of fight we love because the strategy of “good terminal services!” allows access to high-end equipment without having to pay 600 euros (nearly 100,000 of the old pesetas). In addition, the arrival of a smartphone like the Nexus 5 (with all its conditions) pose a new market situation regarding the two major Samsung and Apple . On the one hand, Samsung is the current ruler and the arrival of Nexus May at a price of low-end terminal, would seek their enmity-and incidentally, steal market share. Furthermore, we have yet to see how he handles the new Apple iPhone and the damage it can do to Samsung when you start marketing. At that time, Google, as a manufacturer, could be harnessed to strengthen its market position and mobility to be even bigger than it already is. Actually, it’s a little scary.