“The higher resolution tablet in the world”. Thus announced last October Google your new Nexus 10 with which he tried to give a dramatic effect in a market dominated by the Apple iPad and the various ranges Samsung . With a powerful advertising campaign, the Mountain View managed by then create a stir around this gadget , but nearly seven months after the figures seem to convince anyone.Nexus
10 is a device manufactured by the South Korean firm Samsung with a 10-inch screen Gorilla Glass 2. It has a density of 300 pixels per inch, a resolution of a powerful 2.560×1.600 and long battery life that allows a range of up to 500 hours standby. Just outside, all were good omens for this device which extended the offer of his younger brother, the Nexus 7, which have already been sold around 6.8 million units . However, despite their good technical characteristics, currently estimated sales of just 680,000 tablets since it went on sale, and that it came out just before Christmas shopping.
Reason? According Julian Beltran , Spanish developer currently in the Google team testers Glass, “it looks like it is a problem of marketing . Nexus 10 is one of the best devices on the market in terms of value, but the people do not know. Most users go to the physical store and ask Apple or Samsung “.
According
Bernaez Ivan Cobos , from advertising and marketing agency Ingenia Group, “Nexus 7 is in virtually all physical stores, which does not happen with Nexus 10 you can only buy it online on Google Play . Many users do not want to give their credit card and other search directly go to the store. And if you’re there, do not exist “.
“Google is not carrying out a good marketing campaign ., for example, now has launched a specific case for this gadget instead of doing so in the presentation , that would have been theirs, “added Cobos.
Yet another Google product that it’s working in the online store is your smartphone Nexus 4 . This phenomenon is explained. According to Julian Beltran: “the difference to the success it is having the Nexus 4 is that it has differed radically from the competition with a price within the range premium radically lower that has not matched any other technology. The tablet market is tightest and Nexus 10 is not so cheap “.
Currently, the search engine marketing its 16GB tablet online store Google Play for 399 euros and 499 euros for 32 GB. The device has a thickness of 8.9 mm and weighs 603 grams, incorporates an ARM Cortex A15 dual core, 2 GB of RAM and Android 4.2 Jelly Bean.
No comments:
Post a Comment