The e-commerce company has analyzed the Spanish market and notes that curiosity has increased by Chinese terminals
In Spain there are very curious about the motives of Chinese brands, the price premium before the novelty and the sale of “smartphones” is polarized between low range and high range.
These are at least telephony trends identified by the e-commerce company Amazon, which today in Madrid organized a bazaar to display products that predicts who will be the best sellers in the upcoming Christmas season.
The e-commerce portal has a catalog of about 1,300 mobile phone models but, according to the head of the technology section of Amazon.es, Guillermo Arbeiza, demand is concentrated polarized , in higher-end devices – ‘premium’ -., and in the cheaper segment
The average range, that which lies in the vicinity of the s 300 and 400 euros, out injured that consumer preference.
In this context, Arbeiza noted, being sensed tremendous growth searches terminals Chinese brands like Xiaomi, Jiaju, Oppo or One Plus. Curiosity exists, the spokesman stressed the goal, but by the time the conversion rate search on purchases is not as high as the existing terminals traditional brands.
“ are sought because they are very cheap and the role the Specs are good, “he pointed the specialist.
Even so, although the terminals are focused on Asia as some of those Chinese companies distribute directly to Europe and need the mediation of a third party, the annual growth of Chinese sales smartphones in Amazon Spain has grown 1,000 percent compared to June-2013 -a date. Amazon expected to continue emphasizing that growth in coming months.
The top is not made for the new
said that Arbeiza best selling mobile (now lead the ranking the Motorola Moto G , the Xiaomi Red Rice and Nexus 5 ) are not new, but that lead terminals on the market at least one year and have moderate price .
In fact, the e-commerce company has also found that in Spain continue to sell mobile handsets and” Discontinued “, or for less advanced users such as elderly or industrial developments tailored to a single device. Arbeiza asserted that the end of subsidies is driving operators buying phones through internet.
The covers of phones and memory cards are the products most sold in the electronics section of Amazon, with the permission of the eBook reader Kindle Paperwhite, winner of the category.
In computer Arbeiza highlighted the rise of computers with touch screens, especially laptops but also, increasingly, “all in one”.
Fusion technology and sports
is detected by a boom products that blend sport with technology.
online from watches to cameras and other adventure What submersibles not ends jell in this country are cameras mirrorless (‘mirrorless’) , however becomes noticing interest in snapshots.
Technology has played a major role in the bazaar organized today by Amazon: it is present in products ranging from baby strollers (with motion detectors and automated folding) to bulbs managed through mobile applications, through drones or chairs with surround sound.
Digitization, however, seems a breather in toys, where the trend is back to wood and faux traditional games have been given.
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