Google Nexus brand replaced by Silver: that’s your plan against … – elEconomista.es

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30/04/2014 – 10:01 Update: 10:55 – 30/04/14

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Google is immersed in a new program called Silver, whereby paid to manufacturers and operators to produce and sell high-end devices . This program will replace the Nexus brand, which is currently used by Google to its terminals, according to sources close to the project have revealed Silver The Information.

The aim of Google is one hand, mobile manufacture premium range more and gain more prominence in the Android ecosystem. The Mountain View company will have to compete, especially with Samsung, which leads the market of Android phones. In addition, the program will Silver devices hardware specifications and software marked by Google, so the company and limit the number of applications that are not preinstalled own.

On the other hand, Google aims to tip the balance in their favor in the battle with the Apple iPhone. By consolidating the Android platform with said Silver project, Google hopes to achieve more market share in the smartphone business.

Both LG and Motorola have been identified as the first manufacturers that Google would make an association strategic to develop these high-end devices. With the first he has been with has been more successful in its Nexus range, while the second is closely related to development despite its recent sale to Lenovo.

The fact is that this Google new strategy to position itself as a leader in the field of smartphones with the development of Android and the need for manufacturers to follow based on their operating system. In fact, the first step for Google Mobile reign gave it last month when forced manufacturers to highlight their smartphones funcionaban thanks to the Android operating system.

New distribution strategy

In addition, the paper has indicated that the program does not keep Siver on the web, as it has done Google Nexus with signature and Google Play Edition range. The alternative that Google has in mind is to bring the terminals to own stores of manufacturers and operators.

This is why Silver will focus almost exclusively on developed countries, giving priority to the U.S. and European countries in which will come first and almost exclusively the new terminals.

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