The Nexus 10 sales fails - MovilZona - MovilZona.es

class=”c3″> Although most successful platform of the moment is Android, which has implemented the tablet Nexus 10 Google , it seems that this is not reason enough for a device to succeed in the mobile market . In fact, the consultant Benedict Evans has done research and analysis to shed some disappointing economic results since it believes that the behavior Nexus 10 is the so anemic as of his last attempt in the world of laptops, Chromebook .

Google will have to add another failure to the list of hand Nexus tablet 10 . If you had read data on the limited success of its Chromebook , now as a consultant Analysis Ender would have to add one more team.

research conducted by Benedict Evans , we have known through your own blog, suggests that Nexus tablet 10 of Google is not doing much better than the Chromebook. In reaching this conclusion, Evans has extrapolated the data traffic Google Play to generate a rough estimate indicates that there are currently 680,000 market use Nexus 10 (end of month March), compared to about 6.8 million tablets Nexus 7 . Thus, the first is a failure and the second, a success.

Silence is …

Google does not usually lavish

when communicating their sales data. However, we do know that Asus has revealed total sales of 5.35 million Nexus 7 in the second half of 2012. These data fit with the estimate it has calculated Benedict Evans 6.8 million Nexus 7 in use. But what about the Nexus 10?

If the figure provided by the analyst (680,000 Nexus 10 in use) is close to reality and compare it with other models of a similar bill, we can consider it as a failure sales . Thus, for example, the iPad Mini sold about 10 million devices in the last two months of the fourth quarter of 2012, and the iPad 36.9 million reached during the second half of last year. Since the Nexus 10 is a good device overall, consider other variables that significantly influence sales: distribution and difficulty in addressing the strong commercial ecosystem created by Apple.

One last note. The leaks suggest that Surface Tablet of Microsoft only has sold 1.5 million units, but still, if the estimate of Benedict Evans is accurate, it is more than I would have gotten the Nexus 10.