Europa Press
11/08/2013 – 14:08
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Google is selling its latest handset manufactured by LG for 50 pounds (59.8 euros) less than other retailers you can buy, at least in the UK, where the information has been uncovered. Through Google Play Store, Nexus 5 shown with a price of 300 pounds (357 euros, compared with 349 euros for sold in Spain).
is unknown how much Google pays for each unit of Nexus 5 to manufacturer LG. The Korean company and Google have a contract by which they agreed to manufacture and sell the new Nexus 5, put on sale on 31 October.
In any case, Google is selling cheaper than that charged to the South Korean outlets. As published The Guardian , LG sell those devices to retail stores 50 pounds more expensive than what Google does.
LG, Google sell through a device is a form of self-promotion and even to sell more devices. Google, meanwhile, popularized its ecosystem and not look so much selling the device or profit.
“Although it is unlikely that Google sells the Nexus devices 5 with margin of loss is very likely to be sold at cost or with very little room” , said mobile analyst with the research firm CCS Insight, Ben Wood.Nexus 5 is selling at a good pace on Google Play, at least, the few available units are flying. This case happened with Nexus 4 and it was almost impossible to find. According to the filtered data, Google will sell between 1 and 2 million Nexus 5, but “will be purchased by key people”.
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