Motorola, which is owned by Google wants to break the dominance of Samsung mid-range smartphones and even compete with their own products. The Nexus 5 manufactured by LG but designed and created by Google play in the field of Samsung midrange dominates with a firm hand. The Moto G is the second model of the U.S. firm since Google bought it. Moto X was the first but only sold in the U.S. and a carrier, AT & T. This confirmed that the G will be sold in Spain and Europe but still no confirmed operators.
This time, the strategy is even more aggressive. If the Nexus Mobile 5 was a high performance with an unbeatable price. The Moto G, which was announced via videoconference from Sao Paulo (Brazil), is a directthe midrange smartphone market, where Samsung queen attack.
Google wants Android gains more and more market share, hence the present in Latin America, a place where hatching is now living and encounter an unexpected competitor, Firefox OS, sponsored by Telefónica.Guy Kawasaki, former strategist Apple sales and head of Motorola, as made clear in the presentation on Tuesday: “We want to reach those who want to have a good experience without spending $ 600 on a mobile. It seems unfair that in mobile technology at a lower cost for a previous generation sets. The low cost version of larger models usually become obsolete within two years. “
Your argument is attractive, is based with facts. The Moto G, 179 euros for free, goes on sale in Brazil. In Spain will on 1 December, as in other European countries and the United States. The hardware, at that price, impressive: 4.5 inch Screen High Definition, with resolution of 329 ppi over the iPhone 5S quad coreAccording to Google estimates, over 500 million people in developing countries and want to buy a smartphone than directly in the Android universe, tied, of course, a Google account.
Punit Soni, a software engineer, explained that these mobile applications will have photo editing and 50 additional gigs. The engineer of Indian origin made it clear that going to developing markets, although the launch is almost global. This explains why FM radio is included. “We know that not everyone has access to long data need to be informed or listen to music,” he said.
Besides the Moto X, the pretentious model released to the public house of his mother, the new Moto G is the first serious attempt by Google to return the golden days to a company that created the mobile phone. Unlike X, the goal of G are emerging and especially Brazil, which has not yet exploited the phenomenon of smartphones. Since the launch of its Razr model in 2005, which got 22% of the global mobile market, Motorola has gone into free fall, now is the 15th largest manufacturer with 1% of the market
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