The "failure" of the Nexus, a matter of advertising - Android Help

Nexus , both smartphones and tablets, are devices of great value / price, and although sales are not bad, the truth is far from the sales of other major smartphones and tablets, when in fact they are better than them. The reason is simple, do not get enough publicity, and that is the fault, or choice of Google.

Smartphones

high level is what sells under the brand Google Nexus, and high quality tablets like the Nexus 10. However, not even talking numbers needed to define success, or rather the lack thereof, the smartphones and tablets Nexus. Not that the results are bad. Many people who have purchased a Nexus a Nexus 4 or 10 and are very happy with it. However, there are many more people who do not even know them, and therefore have no chance to be with him. Just a few days ago, I spoke with someone I considered a person to date, and to my surprise, did not even know the Nexus 4. When I began to talk about the features of this and the price it had, then I stopped to think about buying it as a possibility. Not that anyone would spare 300 euros, but once we started talking about buying a free smartphone, which is increasingly common in Spain, and you have numbers that easily exceed 150 euros. And some just coming more profitable to buy a Nexus 4, which until a few months was high end, and toda y we can still consider part of the list of medium to high-high (yes, I invented that term) . Not that the person you spoke not use Internet, is that you just do not know.

Simply

Nexus can summarize that smartphones and tablets are only known to those skilled and fans. Only those who have genuine interest in smartphones and tablets.

One strategy that has chosen Google

strategy currently followed with smartphones and tablets Nexus is really curious, since we can only buy them at the official store Google Play. That much is understandable. They may have chosen not to bring the terminal to the shops, and only can be purchased online, but it is not so easy to understand is that not invest money in web advertising. Realistically, I have not seen a single announcement of the Nexus 4 and keep in mind that Google is the largest advertising company in which the Internet is concerned. From this we deduce that Google has wanted to be so, has been a choice for themselves. They did not want them to be so successful smartphones.

If they are not in stores, there are

The truth is that in the end, it can be said that if a smartphone or tablet is not in physical stores, then there. It’s all very well that there are people, like those who write on this blog, or as those who read us, we know exactly what is a Nexus 4 and how to buy a Nexus 4. Even many prefer to buy it online to go to a store. However, realistically, the vast majority of buyers are people who do not consider buying a smartphone without going to a store or without calling your operator to receive an offer. Neither stores nor operators are going to recommend the Nexus 4, since not sell, so I always recommend other high-end smartphones that are around 600 euros. In this situation, none of these people believe in itself, unless someone would explain that there is a better smartphone, or have the same characteristics, which costs half that only costs 300 euros, and end up opting for the other offered in the store or by the operator.

‘ll see what strategy you choose Google to launch its upcoming smartphone and if you decide that this time is much better known and is advertised at least through the Internet.